In iGaming, operators do not stand still. The journey from launching a brand to scaling a global operation is marked by pivotal phases — each bringing new challenges and opportunities.
At Vyking, we recognise that no two operators are alike. Some are just entering the market, others are consolidating their position, and a select few are pushing boundaries to create game-changing player experiences.
Vyking is uniquely positioned to support every step of this journey — from white label simplicity to turnkey autonomy, and ultimately, to full control and ownership via Vyking FLEX, our open-source modular self-service framework.
"Some operators are at MVP stage, others are scaling, and some are building global brands - Vyking is designed and engineered to serve them all on one evolution path."
- Franz Gerhart, CEO of Vyking
Our mission is simple: no matter your ambition or stage, Vyking gives you the freedom to grow, innovate, and lead.
Phase 1: White Label - Entry Without the Overhead
For newcomers or affiliates transitioning into operations, White Label (Vyking CORE) provides the fastest and simplest path to market:
Ultra-fast go-live with pre-integrated content and payments
Minimal regulatory burden with shared infrastructure
Low upfront investment and fully managed services
But while White Label offers speed and simplicity, it has inherent limitations:
— Minimal control over the user experience and brand
— No ownership of frontend, player data, or intellectual property
— Platform provider dictates roadmap and priorities
Ideal for:
First-time operators, affiliates, and brands seeking rapid market entry with limited resources or regulatory expertise.
Phase 2: Turnkey - Operational Responsibility
As brands gain confidence and traction, many transition to Turnkey (Vyking EDGE) solutions to unlock more autonomy:
Full access to back-office tools, CRM, and reporting
Direct commercial relationships with payment providers and content partners
Operational ownership of marketing, player management, and compliance
Yet even Turnkey comes with some constraints:
— Full frontend customization options remain limited
— No access to underlying platform code or architecture
— Operator is still dependent on the provider’s technical roadmap for new
features and innovations
Ideal for:
Scaling brands who want to control operations, marketing, and player engagement — but without the burden of full technical ownership.
Phase 3: Self-Service Framework - Full Control. Full Potential.
For ambitious operators of all sizes, Vyking’s self-service framework (FLEX) delivers unmatched freedom, flexibility, and product ownership.
FLEX moves beyond traditional platform models and introduces a self-service solution designed for builders, developers, and enterprise teams ready to take control of their platform destiny.
What FLEX delivers:
Full frontend source code access (included as standard)
Build fully custom and immersive player experiences with no design or UX restrictions.
Host and manage your own site
Transition from managed hosting to self-hosted environments for complete deployment control.
Modular backend architecture
Activate and deactivate platform features on demand — tailor configurations by market, product, or audience segment.
Reverse Integration capabilities
Game providers integrate directly into your wallet and player systems, streamlining content delivery and accelerating time-to-market — while maintaining centralised control and visibility.
No platform roadmap dependency
Drive your own innovation agenda without waiting on vendor priorities.
Supported onboarding and technical enablement
Self-service doesn’t mean alone. Vyking partners with your team to ensure a smooth transition and ongoing success.
"Our framework and self-service approach are built for operators who are ready to move beyond out-of-the-box thinking and create brands that drive lasting enterprise value."
- Franz Gerhart, CEO of Vyking
Ideal for:
Ambitious operators, enterprise brands, and global players who want full control, unique experiences, and the agility to scale and innovate at their own pace.
