Source: PartnerMatrix published platform data. Figures are indicative and vary by operator, market and program maturity.
The affiliate and agent management arm of the global iGaming platform group.
Building affiliate management technology for iGaming operators.
Served to date, reaching 20M+ players worldwide.
Affiliate Platform, Agent System and Intelligence — taken individually or together.
Acquired and rebranded in July 2024.
Create and track campaigns across multiple brands, each with its own affiliate registration, and report on them in real time down to individual bet history. Conversion tracking runs through API, FTP or server-to-server postback, so however your affiliates work, the attribution holds up.
Revenue share, CPA, tiered hybrid and custom blends, handled multi-brand and multi-currency. Commission calculation and payment processing are automated, which removes the spreadsheet reconciliation that usually eats an affiliate manager's month.
A multi-level sub-agent structure where you decide what each tier can do — recruit players only, or recruit players and further agents. Agents transfer credit to their players and sub-agents, can place bets on a player's behalf and print betting slips, while you keep real-time visibility of risk, cashflow and every credit movement. Permissions are set per tier.
Formerly DeepCI. It indexes over 200 million affiliate pages across 70+ countries and tracks SEO, PPC, Telegram and YouTube, then overlays that keyword and traffic data against your own revenue figures. The point is answering why first-time depositor volume moved, rather than just showing you that it did.
Fraud detection on affiliate traffic, plus access roles and permissions across the back office so commission approvals, player segmentation and payment authority sit with the right people.
Customisable affiliate landing pages from templates, mobile-optimised newsletter templates for affiliate comms, creative hosting and API feeds so larger affiliates can pull their own stats automatically instead of emailing for a report.
Access is arranged through your existing Vyking relationship. Nothing is built, nothing is procured separately — the platform is already connected, so this is a commercial step rather than a technical one.
Set up each brand with its own affiliate registration and campaign structure. Conversion tracking runs over API, FTP or server-to-server postback, so affiliates can be onboarded whichever way they already work.
Define the revenue share, CPA, tiered hybrid or custom structures you want to offer, per brand and per currency, along with approval rules and who in your team can authorise payments.
Publish affiliate signup, landing pages and creatives from the supplied templates, and point your existing affiliate contacts at it. Newsletter templates are there for the announcement.
Both are separate products on the same platform. PartnerMatrix quote agent-network deployment at under three weeks, and Intelligence layers onto the reporting you're already looking at.
We integrated PartnerMatrix natively rather than pointing operators at a third party, because affiliate management is too central to acquisition to sit outside the platform. The result is that a Vyking operator can run a credible affiliate program from launch instead of building one later.
“PartnerMatrix gives our operators a platform they can trust from day one, built specifically for iGaming and proven to drive results.”
“Affiliate management should be an ecosystem that helps operators make better decisions and grow with confidence.”