Source: Xtremepush platform performance data. Figures are indicative and vary by operator, market and campaign mix.
in Dublin, Ireland. Head office remains in Ireland.
organised into specialist iGaming teams.
raised to fund growth.
ESP, CDP, free-to-play and loyalty engines all owned in-house.
in January 2026, adding a native real-time loyalty engine.
Real-time ingestion from your Vyking platform, sportsbook, app and website, unified through identity resolution into one player profile. Behavioural, transactional and consent data sit in the same record, so segments are built on what a player did seconds ago rather than yesterday's reconciliation file.
A journey builder for multi-step campaigns triggered by player behaviour across mobile push and inbox, web push, on-site and in-app messaging, email, SMS/MMS and landing pages — with channel preference and frequency respected per player.
Churn-risk scoring, affinity modelling, value modelling and AI-built audiences, plus forecasting on campaign outcomes. This is what turns "who might leave" into an automatic reactivation journey with a bonus sized to the player's actual value.
Points, missions, challenges, levels and personalised widgets running off the live data layer — built on the loyalty engine acquired with Scrimmage in January 2026. Designed to replace static, tiered legacy schemes.
Wheels, scratchcards, slots, bingo, crash and instant-win mechanics for casino, plus sport-agnostic sportsbook games — pick'ems, correct-score and first-scorer predictors, survivor pools, bracket predictors and beat-the-drop. Each one customisable to any sport or league and wired into the same campaign logic.
Launched in May 2026, XpertOS layers AI agents over the platform: an assistant for campaign ideation, governed flows with human approval gates, and autonomous agent crews that draft and iterate campaigns. Compliance enforcement is kept separate from AI execution, with an audit log — which is the part that matters in regulated markets.
Vyking streams player, wallet and gameplay events to Xtremepush in real time via webhooks and API. Where an operator prefers it, batch transfer from a data warehouse is supported alongside the live stream. Xtremepush work around the data format you already produce rather than asking you to build to theirs.
Identity resolution stitches web, app and platform activity to one player record, enriched with computed attributes — value bands, RFM, preferred channel, preferred bet time, favourite team. No work required from your side beyond confirming the player identifier.
Mobile and web SDKs handle push, in-app and on-site messaging. Email and SMS run on Xtremepush's own ESP, so there's no third-party sending platform to procure. You supply sender domains, templates and brand assets.
Campaigns hand off to the Vyking Bonus Engine so bonuses, free spins and free-to-play prizes are fulfilled automatically — the player gets the reward in the flow of the message rather than a manual credit later.
Xtremepush provide onboarding, team training and ongoing account management, and support goes live with you. Start with a subset of channels and use cases, then extend into loyalty, gamification and AI on the same integration.
The problem. Betsul's previous provider couldn't target different player profiles effectively, which was costing them retention in a South American market where players switch easily.
What changed. They rebuilt onto Xtremepush's CDP, journey builder, real-time sports feeds and omnichannel campaigns across email, SMS, web push and on-site — with the Xtremepush team tailoring use cases to Brazilian player behaviour.
Thanks to the unified platform that Xtremepush provides, we have been able to reduce our costs by 50% by investing in a CRM that has it all.