Nicosia, Cyprus [23.09.2026] —— Xtremepush, the leading provider of AI-powered CRM, engagement, and loyalty technology, has announced a strategic partnership with modular igaming platform provider and data-driven games aggregator Vyking which will see the latter make Xtremepush’s category-leading services available to its global client base through the XP Partners programme.
The Dublin-headquartered company will integrate its premium suite of CRM and player retention tools seamlessly into Vyking’s architecture, empowering operators to leverage real-time data, AI, and gamification tools to build more engaged and profitable player relationships.
Driven in-part by partner demand on the Vyking side, the collaboration allows its operator network to harness its full CRM, free-to-play, and XP Loyalty offerings, alongside its own CMS and aggregation solutions.
The integration into Vyking’s PAM, Bonus Engine, and Web platform gives direct access to the fully automated CRM suite, with engagement channels including email, SMS, and Web Engagement all covered.
Robbie Sexton, Head of Partnership at Xtrempush, said:
“Vyking did the hard part. They had a clear view of what their clients needed and they built it themselves, rather than asking someone else to build it for them. That is what SportOS is for. Our job is the sportsbook behind their product: pricing, trading, risk, bet acceptance and settlement. What the player sees belongs to Vyking. I do not think an operator should have to inherit our visual identity in order to use our engine.”
Commenting on the new partnership, Franz Gerhart, CEO of Vyking said:
“Our mission has always been to give operators more control and flexibility over their player lifecycles; they know their players best. Partnering with Xtremepush aligns perfectly with that goal, and following a successful integration with one partner already, it’s clear that their committed team can provide powerful engagement and gamification services that complement our own content and intelligence offering.”
Learn more about the Extremepush solution with Vyking.
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About Vyking
Vyking is a data-driven iGaming platform provider and games aggregator delivering white-label, turnkey and self-service solutions for operators. Founded in 2018 by a team of seasoned iGaming experts, Vyking enables operators to launch quickly, scale efficiently and retain full product ownership through open architecture, frontend access and modular tooling. Trusted by brands across Europe, Asia and Africa, Vyking supports long-term growth through infrastructure built for scale and reliability.
About Xtremepush
Xtremepush is the most complete CRM & Loyalty marketing solution on the market. Powered by people who genuinely champion customer successes, it enables igaming companies to leverage real-time data, AI, and gamification to build, grow, and retain strong player relationships. Unique in its ability to drive conversion and loyalty through lifecycle-specific, AI-powered journeys at scale, Xtremepush is proven as an all-in-one, unified solution, as well as a brand that builds mutually-beneficial partnerships for life.
Headquartered in Dublin, and with offices in London, São Paulo and New York, the company helps operators all around the world understand their customers and improve player experiences. Prominent partners include Fanatics, Livescore, Oddschecker, Superbet, Betsson, Betsul, Hollywood Bets, Kaizen, BetMGM, and William
